December Newsletter

December, 2010

December Specials

Selection Limited Edition 2010

Gift Giving Ideas

New Store Hours

Holiday Hours

Tip Of The Month

Dear %displayname%,

Colder weather is here and the Holiday Season will soon be upon us.  DiVine Wines wishes to extend seasons greetings to you and your family during this most festive time of year.  We appreciate your patronage and look forward to serving you with all your winemaking needs in 2011 and beyond. 


Trevor Jordan (Owner / Passionate Winemaker)

December Specials 

The following varieties are currently $10.00 OFF.

VINTNERS RESERVE  Bergamais and Viognier.  Reg. $79.95 take home, $149.99 in- store.  Now $69.95 take home, $139.99 in store. 

WORLD VINEYARD California Pinot Noir and Washington Riesling.  Reg. $89.95 take home, $159.99 in-store.  Now $79.95 take home, $149.99 in-store.

Offer expires December 31/10.



For the entire month of December, purchase and start any Selection Premium or Selection Ultra-Premium wine kit in our store and receive 30 FREE 750 mL wine bottles.  That’s a value of over $35.00!  Consider it an early Christmas gift from the Winexperts at DiVine Wines.

Offer valid on all regular priced Selection Wine Kits only.  Not to be combined with any other offer or coupon.  Limit one set of 30 bottles per customer.  Offer expires Dec. 31/10.


Selection Limited Edition 2010

The deadline for pre-ordering any or all of this year’s Selection Limited Edition wines is DECEMBER 10/2010.  Dont Miss out! 

Selection Limited Edition Series features a strictly limited number of outstanding wine kits released on an annual basis. Announced each Fall, specific wines are offered each month from January through April. These unique and intriguing wines are available only during their month of release and pre-ordering is highly recommended to ensure you’ll receive these sought-after offerings.

Selection Limited Edition Ultra Premium wine kits are simply the best we have to offer; and being priced at $30 less than their equivalent Selection Estate Series, they are the best value in wine kits too.  If you purchase only five wine kits per year, it should be these five!

Price per Limited Edition wine kit is $129.95 take home, $199.99 made in store.  In store price includes: wine kit, storage fee, synthetic corks, decorative shrink caps, purified water, filtering, bottle sanitizing and all applicable taxes.

Pre-order forms available now at DiVine Wines.

Gift Giving Ideas

We have lots of great gift giving ideas for the wine enthusiast on your shopping list this year.  Some ideas include; premium wine and beer kits, wine aerators, breathable wine glasses, fancy corkscrews, portable breathalyzers, liqueur kits, spirits kits, high alcohol kits, frozen drink mixes, culinary wines liquid seasonings, and much more. For the hobbiest on your list, we offer complete wine / beer making equipment starter kits for home use.  For those less inclined to the DIY idea, we offer gift certificates in any denomination.  A gift certificate takes all the guesswork out of your shopping for that “hard to buy for” person on your list.  

New Store Hours

Effective December 1st, 2010, our new store hours are as follows:

Monday to Wednesday – 10:00 am to 5:00 pm.

Thursday & Friday – 10:00 am to 6:00 pm

Saturday – 9:00 am to 3:00 pm

Sunday – CLOSED

Holiday Hours

Dec 24: 10:00 am – 2:00 pm

Dec 27, 28: Closed

Dec 29, 30: Regular Hours

Dec 31: 10:00 am – 2:00 pm

Jan 3: Regular Hours

Tip of the Month

Wine Serving Temperatures

Almost all wine served in North America is served at the wrong temperature, which impairs flavour and deprives the drinker of the full expression of its character.

White wines should be served cool, but not too cold. At 10-12°C (50-54°F) fruit and crispness are at their peak, but at colder temperatures, bouquet and flavour nuances begin to recede, and the wine goes numb.

Most restaurants hold their white wine in reach-in coolers, most of which also hold beer or soda, and they’re kept at 4°C (38°F). If your wine arrives as frosty as this, it’s perfectly acceptable to ask the waiter to let it warm up before serving it. If you’re not able to wait half hour, have them bring an ice bucket of warm water, and hold the wine for five minutes to take the chill off.

Red wines should be served at cool room temperature, but not warm. At roughly 18-20°C (65-68°F) fruit becomes more evident on the palate and in harmony with the tannins. Served too warm, red wines will seem “hot” (high in alcohol) and flabby, with poor fruit / tannin balance. If you are served a red wine at this temperature, go ahead and ask for an ice bucket—don’t be embarrassed or worried: if you’re paying for the wine you can do anything you want with it. Hold it in the bucket for five to ten minutes to take the edge off the heat and then taste it.